Celebrating 30 Years of Successful Collaboration: VEKA and SWC Trade Frames

February 15, 2024

Today marks a significant milestone for two key-players in the fenestration industry as SWC Trade Frames celebrates its 35th year of trading, alongside a remarkable three-decade partnership with proud supplier VEKA plc.

Reflecting on their long-standing relationship, Mark Catchpole, Sales Director at SWC, expressed thanks, stating, “Our journey together has been characterised by trust, reliability, and a philosophy of being in business together. VEKA have been an integral part of our success story, consistently delivering exceptional quality, innovation, and unwavering support.”

Since 1994, when the partnership began, SWC has grown significantly, now boasting a team exceeding 150 employees. Mark reminisced about the early days, saying, “There is only a small handful of staff who can remember the changeover to System 10 profile back in 1994, and fast forwarding to today, everyone is familiar with the strength and importance of the VEKA brand.”

As the two companies celebrate their journey, it’s worth looking back at the events of 1994, a year that saw significant global milestones, including the release of “The Shawshank Redemption,” the opening of the Channel Tunnel by Queen Elizabeth II, and Nelson Mandela’s historic inauguration as the first black President of South Africa.

Amidst these historical events, VEKA and SWC forged a partnership that has stood the test of time, weathered challenges and embraced opportunities together. Tim Taylor, Commercial Director at VEKA, expressed his appreciation, saying, “We are immensely grateful to SWC Trade Frames for their valued custom and unwavering commitment over the past three decades. Their dedication to quality and customer satisfaction mirrors our own values, and we look forward to many more years of successful collaboration.”

Looking ahead, both companies are optimistic about the future, brimming with endless possibilities and boundless opportunities. As Mark rightly puts it, “It’s not the destination but the journey you should enjoy.”

For three decades, VEKA and SWC Trade Frames have exemplified the essence of a successful partnership, built on trust, reliability, and a shared vision for excellence in the window and door industry. As they celebrate this remarkable milestone, they pave the way for continued prosperity and innovation in the years to come.

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