Independent Network installer Radley Aylesbury replace traditional advertising with an innovative approach.
April 27, 2023
Radley Aylesbury, who install windows made from the HALO, profile has adopted a unique approach to bringing in new business, which means that it’s now exceeding its sales targets month on month.
With the aim of giving something back to charities and the local community, the company have decided to re-deploy its marketing spend, abandon traditional advertising methods, and instead launch the ‘Radley Stage Trailer’ which enables them to reach its customer base by showcasing its brand at events within its geographical target area.
The branded vehicle is hired out free of charge and the team now regularly support at occasions such as school sports days and charity car shows.
Director, Nathan Ing said, “The Radley Stage has proved to be a huge success. It gives us a good feeling to know that we are making a difference to events that maybe don’t have the budget to hire a stage trailer, or even allowing them to save on hire costs. It’s nice to feel like we are giving something back.”
The trailer has proved hugely popular, with many customers referencing it at enquiry stage. With over 20 event bookings in the diary for 2023 already, it’s looking to be another successful year ahead.
VEKA Commercial Director Tim Taylor said, “Radley Aylesbury is providing an exceptional service to its customers, along with quality products that are backed by the Independent Network Insurance Backed Guarantee. Its Customer Satisfaction Score currently stands at an impressive 98.5%, and we believe that this innovative approach to marketing plays a role in this, as the team have been able to grow a strong, solid reputation within their local area.”
Nathan continued, “As with any business, our aim is to get people through the door. We work hard to provide this service, and it’s a winning solution for all parties. We have created huge amounts of awareness and our customers are safe in the knowledge that we are a trusted brand when it comes to the replacement of their windows and doors.”