30 Shades of VEKA: New Variations Colour Collection grows in Scope & Success
November 10, 2016
An analytical approach to Variations’ colour selection has seen The VEKA UK Group’s percentage of foiled sales grow to outperform the industry norm by a significant 5%.
“Coloured profile is currently the industry’s biggest growth area”, explains Dave Jones, MD of The VEKA UK Group. “We’ve been thrilled by how enthusiastically the first iteration of Variations has been received by homeowners and installers alike. Foiled sales now account for 30% of the Group’s total output – that constitutes more than one coloured window in every four made using VEKA and Halo profiles.
“Acknowledging the fantastic take-up for the original Variations suite, we’ve built on the hallmarks of what had already proven a winning formula. So, besides streamlining our VEKA and Halo colour offerings into one central collection, the new Variations range ‘upgrades’ what customers and homeowners already know and love.
“There are now 30 solid and woodgrain finishes on offer, and the opportunity to select a different foil for either side of the profile. That’s nearly 900 different permutations, and the versatility doesn’t end there! We offer a choice of three profile colours – White, Brown or Caramel, which offer pleasing aesthetics.”
By showcasing traditional colours that are seeing a renaissance, as well as more contemporary shades, Variations has met with success in all sectors of the market. “Chartwell Green’s recent popularity for retail premises, and the prominence of grey windows in commercial buildings has led us to broaden our offering in those bands of the colour spectrum”, Dave continues.
“Minimum order quantities remain unchanged at just one pack, allowing customers to take on one-off jobs using coloured foils without having to pay for and then store excess, unused stock. Lead times are minimal as our most popular colours are kept in stock, with others available at ten days or four weeks.”
The VEKA UK Group is issuing new Variations finger swatch books, providing fabricators and installers with a comprehensive yet easy-to-use overview of the new range, in a handy format. Equivalent RAL codes are listed for each shade, making it simple to colour match other aspects of any given project to the window profile.