VEKA SHOWS IT’S FIT, 50 AND STILL LEADING THE WAY
May 9, 2019
VEKA Group is celebrating its 50th birthday in style! Not only are the team on Stand J55 demonstrating the newly unveiled, next generation Imagine Vertical Slider, they have also unveiled an exclusive, technical innovation the industry hasn’t seen the likes of before.
Dawn Stockell, Marketing Director explains: “As ever, the FIT Show gives us an opportunity to demonstrate exactly why VEKA Group leads the field in innovation and offers customers strength and stability in such an ever-changing industry. This year has the added bonus of being the global Group’s 50th birthday, so we have even more to celebrate than usual!
“We’re thrilled to have unveiled an entirely new product – live on the first day of the show – which is exclusive to VEKA Group. It’s been years in the development and will offer our customers another ‘stand out’ product to add to their portfolios. You might have seen our ‘teaser’ campaign stating that some things can’t be imitated; come over to Stand J55 to find out what it’s all about!”
As a testimony to VEKA’s heritage of quality and innovation, the stand has been designed to showcase a number of technically advanced products from its VEKA, Halo and Imagine ranges. The Imagine Vertical Slider is just one of the products making its FIT show debut.
The new Imagine Vertical Slider is the most technically advanced of its kind, offering countless features that add value to fabricators and installers. One stand out feature is a black co-extruded chamber which means there’s no need to mask and paint during fabrication. Visitors to the stand will see it displayed in a good, better, best and bay configuration, demonstrating the product’s versatility.
Other ‘must see’ products include some popular classics given a new twist including the complete collection of FlushSash systems from both VEKA and Halo in a range of interesting configurations. The Imagine Patio Door is displayed in an expansive four-sash formation that’s PAS 24 and Secured By Design and there’s a new perspective on the Imagine Bi-Fold door. The Halo PVCu Door has been engineered in a contemporary design and features an innovative Winkhaus Smart Lock.
Dawn Stockell, Marketing Director added: “The VEKA stand also showcases our updated Variations offering. The demand for coloured products presents a huge sales opportunity for our customers, which is why we’ve made it even easier to order coloured profile. 95% of VEKA Group laminated sales are now from stock. We stock what our customers sell and everything else is made to order, so there’s no ‘chasing rainbows’ when it comes to availability.”
Visitors to the VEKA Group stand have been enjoying spectacular big-screen films and a number of surprises over the course of the show so far. The team are on hand to discuss anything and everything related to VEKA Group including products, systems and the support available to customers, as well as the countless benefits of joining Independent Network