VEKA PLC WELCOMES NEW COMMERCIAL DIRECTOR
March 7, 2022
VEKA plc is delighted to announce the appointment of Tim Taylor as its new Commercial Director.
Tim arrives at VEKA having amassed more than 20 years’ experience in FMCG, industrial and manufacturing organisations across UK, European and global markets. In that time, he has held various leadership positions, forging a strong reputation for delivering sales revenue, business growth, and excellent customer service.
He spent a decade at BOC Gases, excelling in sales, marketing, and change management roles before being appointed Commercial Manager.
Upon achieving a Master’s in Business Administration from the Cranfield School of Management, Tim then went on to work for Molson Coors Brewing Company, one of the largest brewers in the world, where he progressed from Regional Director to Sales Director during his eight years there.
Tim believes VEKA shares a lot of Molson Coors’ values; a family ethos helping shape a global brand, with an emphasis on putting the customer first.
“When I was with Molson Coors, that was a global business and a family-owned business, very much like VEKA. When I came to look around VEKA you could tell it was very much a values-led organisation, and that really resonated with me.
“I’ve always loved being involved in manufacturing – whether that’s in the gases business or the beer business, it’s always been a high technical specification type of industry, selling business to business.
“When I spoke with the team at VEKA, one of the things they were most interested in was the work I had done around making sure the customer is first. We implemented a substantial change management programme at Molson Coors, around customer excellence, whereby we wanted to be, consistently, the first choice for customers. I would like to bring elements of that into VEKA.”
However, his initial focus will centre around listening to customers, to VEKA people and learning the business.
“I want to listen, observe, and learn to begin with. It’s about building relationships; and really understanding what our customers need and how we can add even more value.
“Understanding the overall strategic plan, and how I can help influence that, how I can support the team in achieving those strategic goals over the next three to five years; that is also extremely important.”
Neil Evans, Managing Director of VEKA plc added,
“I am delighted to have secured Tim into our newly created Commercial Director role which further strengthens our Board. His vast commercial, customer and change focused experience will support our strategic growth and service reputation plans.
“The diverse leadership roles he has held across different areas of the industrial and manufacturing sector mean along with an exceptional knowledge of business-to-business relationships, he will also bring new ideas and a fresh perspective to the team.
“I was extremely impressed with his history of implementing strategic planning initiatives, and his commitment to driving customer service excellence; an approach that aligns perfectly with VEKA’s core values.”