There’s no business like Show business for VEKA UK Group
May 15, 2019
VEKA UK Group has celebrated an incredibly busy and successful FIT Show. The industry-leading PVCu systems supplier not only unveiled a brand new product at the show, but also claimed a FIT Award, welcomed two Kitemark presentations from the BSI, announced Independent Network’s official partnership with Which? Trusted Traders, celebrated a major birthday, and received overwhelmingly positive feedback on the products displayed.
The ‘big news’ on stand J55 was the unveiling of VEKA UK Group’s latest innovation. The company chose the 2019 FIT Show to launch its exclusive new ultramatt surface technology SPECTRAL to the industry, which prompted a great response from visitors.
Marketing Director Dawn Stockell explains: “Almost ‘velvet’ to the touch, SPECTRAL is an innovative ultramatt material set to revolutionise the industry. It has unrivalled performance (and style) benefits unmatched by any other matt surface on the market.
“We chose to introduce this unique material to customers at the FIT Show, so they could see it up close, and get to grips with the finish for themselves. We’re understandably very proud of this technology, and we were delighted to hear the feedback from customers at the Show who were impressed by its texture, anti-fingerprint properties and dense, rich quality of colour. Launching it at the Show meant we were on hand to answer any immediate questions and demonstrate the benefits face-to-face.
“SPECTRAL is highly durable and allows dirt to be easily wiped away. It is highly scratch resistant and resiliant to UV light, extreme weather conditions and harsh chemicals. Many of the systems displayed on VEKA UK Group’s stand featured the exclusive new SPECTRAL finish, either on both sides or in combination with shades from the Variations collection, to show how beautifully these options work together.
“As well as unveiling SPECTRAL and highlighting our new, streamlined Variations colour offering, the FIT Show also gave us the opportunity to introduce our next generation Vertical Slider to the wider industry.
“The new Imagine Vertical Slider has so many great features that there are virtually countless combinations of specification options – which is why we showcased it in a ‘good’, ‘better’ and ‘best’ configuration to demonstrate the system’s versatility. As anticipated, there was a lot of interest in the black co-extruded chamber, which not only saves time in fabrication – with no need to mask and paint – but also creates a durable and professional finish.
“Our expansive stand also allowed VEKA UK Group to showcase a large number of our best-loved products, with many given a new ‘twist’ for the Show. Visitors to J55 saw the complete collection of FlushSash systems from both VEKA and Halo in a range of different configurations, including a clever and cost-effective mock VS, as well as a new perspective on the PAS 24 (and Secured by Design-ready) Imagine Patio Door and Imagine Bi-Fold Door complete with switchable glass. The Halo engineered PVCu Door was fitted with a Winkhaus Smart Lock and fabricated in a contemporary design to highlight its suitability for today’s style- and security-conscious market.
“The FIT Show continues to provide a great opportunity for companies to showcase new and innovative products to a large, yet targeted audience of industry professionals. It’s a chance to catch up with existing customers and connect with potential new ones, as well as contributing to the industry debates and conversations going on at the Insight Theatre.
“During the course of the event, we were awarded a FIT Award for ‘Most Effective use of Social Media and Digital Marketing’ and we enjoyed two separate BSI presentations which added further Kitemarks to our ‘collection’, this time for the Imagine Patio Door and the new Imagine Vertical Slider.
“2019 had the added bonus of being the global Group’s 50th birthday, so there was a great atmosphere and we hosted a celebratory Beer and Bratwurst event on the Tuesday evening. We look forward to following up with all the people that enquired about our innovative products, including the exclusive new SPECTRAL, and we’re already wondering how we can improve on such excellence for next year’s FIT Show…”