The complete package: The latest laminations from VEKA with a full spectrum of support
October 17, 2018
Industry-leading systems supplier VEKA Group has added another string to its bow, for the benefit of fabricators and installers. The Burnley-based PVC-U giant now offers perfectly colour-matched laminated mouldings.
And, for a year that has seen the window systems supplier increase its ex-stock offering to 16 combinations, from its 29-strong Variations colour collection, and launch the Imagine Bi-Fold Door in Grey Base; this latest piece of news that VEKA has created a simple (and fast) supply solution for matching laminated mouldings, further proves the company’s commitment that its customers’ success is integral its own.
Marketing Director Dawn Stockell explains: “VEKA Group continues to make significant investment in our lamination department for the benefit of our customers. We know that this is one of the fastest growing areas of our industry, and laminated product currently makes up 39% of VEKA and Halo profile sales, which is well above the industry average.
“We’ve partnered with Allied Profiles to create a comprehensive laminated moulding offering that perfectly complements all the colours in our Variations range. This makes for the ideal professional finish to any project. Customers can order online for direct deliveries, so there’s no need to visit a trade counter and, obviously, no longer any need to spray mouldings during fabrication.”
The significant investment in lamination by VEKA Group was announced earlier in the year as part of a £5M budget allocated for plant and machinery, which included acquiring a building adjacent to the existing VEKA HQ; increasing the former 380,000 sq ft site by a further 40,000 sq ft and expanding lamination capacity by a staggering 50%.
As a large, and long-established company, VEKA is proud to be light footed and adaptable to changing market trends. As such, as the last few years has seen demand grow drastically in specific areas, VEKA has, in turn, stepped up to the plate by adding Anthracite Grey Smooth to its ex-stock list this summer, as well as Cream to the Vertical Slider in both VEKA and Halo systems. The increased lamination capacity though, doesn’t just speed up production and output of the more popular tonal trends, it also means VEKA can respond to smaller runs, and ‘quirkier’ orders faster; getting the profile to fabricators more quickly, so that installers can complete jobs efficiently.
When it comes to colour, providing products that fit the bill is just beginning, and each VEKA order also comes with a full spectrum of support from start to finish, as Dawn explains: “Here at VEKA, we go above and beyond to offer a level of support that is unsurpassed in the industry, from marketing materials and guarantees, to sales support, technical advice and much, much more. This is just another example of the team demonstrating our partnership approach in trying to make every aspect of our customers’ working days a little easier.
“In the face of a relatively flat market, VEKA is proud to be part of a Group that will continue to invest in order to see our partners succeed. This year’s investment in plant and machinery is not only about increasing the potential volume of our output, but more importantly, supporting customers with flexibility and efficient service. This means that they can further build their businesses upon our reputation, and provide an equally flexible and efficient level of service to delight their customers, be they homeowners or commercial specifiers.”
Call 01282 716611 or email email@example.com to order a brochure and learn more about laminated mouldings, including pricing, lead times and technical spec.