Independent Network powered by VEKA, the nation’s premier local installer network, is inviting companies to join the organisation at what could potentially be the most lucrative time in its history.
A promotional programme being delivered across the country is currently highlighting the opportunity for companies to join, by sharing the ‘Top Ten’ advantages of membership this year. Number one is listed as the huge re-brand from Network VEKA to independent Network.
VEKA Group Marketing Director Dawn Brickwood explains: “Since 1996, VEKA Group has offered the industry’s finest installer support package. In 2017, we made substantial investment in consumer research to ensure that our installer network was being recognised and understood by the largest number of homeowners and that our members were getting the most out of the offering. We delved into exactly what consumers consider when investing in home improvements, and how their buying decisions are influenced. Based on in-depth analysis of the results, Network VEKA evolved into Independent Network.
“VEKA Group is increasing its marketing budget three-fold in this sector for 2018 and with the greater spend on trade and consumer advertising and PR, this is a fantastic time for companies to join Independent Network and take advantage of the nationwide publicity for their business.
“I think it’s fair to say there’s never been a better time to get involved. The huge number of benefits that members already enjoy are very much still available, combined with the surge in publicity of the brand, which will reflect on your business by association.
“The ‘nature’ of the Network is that local, independent firms can benefit from being part of a bigger group, with shared marketing, impressive buying power and a reputation for quality workmanship that is recognised across the country. Something that few companies would be able to achieve alone.
“The plan with our current recruitment campaign is not only to increase the number of members (we only accept the very best), but to create a more evenly distributed spread across the country. This will benefit homeowners and installers in areas not currently covered by IN.”
IN member companies are recognised as some of the most professional window installers in the industry. The organisation’s logo acts as a ‘stamp of approval’ demonstrating to customers (at a glance) that these companies have met the stringent requirements demanded in the approval process.
Some of the many other benefits listed in the current recruitment brochure include: a sales generation programme that generated 17,000 new leads in 2017, subsidised marketing material via the new portal, consumer finance options, free legal advice, free training and much, much more.
If you haven’t received information about taking your business to the next level with IN, you can find out more