Lazy, hazy summer greys

June 17, 2018

A ‘grey outlook’ might not sound like the most appealing summer view, but – if you’re in the home improvement market – VEKA Group has unveiled a grey product to thoroughly brighten up your sales pitch, whichever way you look at it.

VEKA’s Imagine Bi-Fold Door is now available with a Grey Base profile, meaning that you can offer your customers a product that’s completely coloured from every angle. (No more tiny glimpses of white anywhere!)

Hailed as ‘this summer’s coolest grey’, the Imagine Bi-Fold with VEKA’s new Grey Base is designed to be foiled with the ever-popular Anthracite Grey from the Variations colour collection. Supplied with matching Anthracite Grey hardware from ERA, it is bang on trend and offers fabricators and installers yet another selling point to seal more sales this summer.

Sales Director Neil Evans explains: “We wanted to give our customers another benefit to offer their customers.

“The Grey Base profile for the Imagine Bi-Fold Door will be priced exactly the same as standard profile, it’s just a great ‘extra’ that might prove to be the tipping point for homeowners choosing which product they want to spend their hard-earned cash on.

“VEKA’s Imagine Bi-Fold Door is already top of its game, as it offers a great combination of style and substance, without compromise. It’s been designed to provide the ultimate in security, style and energy efficiency, and comes with a host of guarantees.

“With the Grey Base, and foiled both sides in Anthracite Grey, it offers the look of aluminium, with the benefits of PVC-U. And VEKA can provide the matching Grey hardware from stock, so ordering and delivery are straightforward and lead times are kept to a minimum. This product development is another example of VEKA’s ability to anticipate – and react flexibly to – trends in the current market. As Grey products began to grow in popularity, VEKA was already developing ways to help customers capitalise on this opportunity.

“The Imagine suite of doors is incredibly popular with our fabricators and installers, and the Grey Base option on the Imagine Bi-Fold Door was very well received at the last FIT Show.

“We aim to ensure that VEKA and Halo users have all the tools they need to secure sales, and we anticipate that this will be a valuable addition to their portfolio.”

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